Hobo Beer & Co puts its craft beer in cans. Here are some reasons why…
Unlike bottles, cans protect beer from two arch enemies – sunlight and oxygen.
Unlike humans, beer prefers to live without oxygen. Oxygen makes beer taste funny – as in ‘odd’ rather than ‘amusing’. It reacts with elements in the beer to create stale notes and tastes akin to wet cardboard.
Exposure to light, meanwhile, will make the beer ‘lightstruck’. This adorns the beer with an unfortunate, unpleasant “skunk-like” aroma otherwise known as MBT or, as white-coated boffins prefer to call it, ‘3-methyl-2-butene-1-thiol’.
While clear and green (and even brown to a lesser extent) glass bottles offer little or no protection from light, cans are completely impermeable to its ruinous rays. We’ve looked into it, quite literally, and we can confirm that it’s very dark inside our can. True story.
What’s more, the seal on our can is a lot more secure than a bottle cap which means that oxygen doesn’t get in and carbon dioxide doesn’t get out.
There’s a common misconception that beer from cans is tainted with a metallic ‘off’ flavor. It’s not. Modern cans are lined with a water-based coating especially designed to protect the craft beer inside. The beer doesn’t touch the metal. If you’re tasting metal then you’re probably biting the can. We recommend that you don’t do that.
This all means that the flavour gets locked into the beer for longer and. Regardless of where you keep it, it stays fresher for longer in can.
Not content with being better for your palette, canned beer is better for your planet.
Cans are also 100% recyclable and don’t require labels or other additional packaging.
Cans weigh less than glass, thus creating a smaller carbon footprint in terms of transportation and storage.
Cans can be taken where bottles can’t. They’re easier to carry, they won’t break in your bag and they’re ideal for al-fresco mucking about and outdoor adventuring – picnics, camping, music festivals, hiking, golf, beaches, fishing trips, trainspotting, dogging… you get the idea.
Durable and dependable, they’re easier to stack in a cooler.
Cans also cool down quicker too – which is great if you’re in a rush or run a busy bar.
Cans have, for some time now, been closely associated with mass-marketed, mainstream brands stacked high and sold low in supermarkets. For reasons of cost and consistency, behemoth brewers hawking industrial mass-marketed, ‘lawnmower’ lagers have long chosen cans (any off-flavours are easy to spot in a beer deliberately designed to taste of absolutely nothing).
Until relatively recently, it was only the big breweries that could afford the expensive equipment needed and supply enough beer for the big batch canning lines.
However, with the emergence of smaller, less expensive canning lines an increasing number of microbreweries are now packaging their craft beer in cans because they strongly believe that it’s the best way to look after their great beer.
In America, home to the world’s most exciting craft brewing scene, the can is successfully shedding its low-rent image and an increasing number of right-thinking, right-drinking breweries are choosing cans.
More than 200 microbreweries are now canning their beer (these include Maui; 21st Amendment; Sierra Nevada; Oskar Blues and Surly) and we believe it’s only a matter of time before British craft brewers and drinkers embrace a similar ‘yes we can” attitude.