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Hobo Launches New Cyder

8th April 2016

hobo cyder

Hobo Beer & Co is delighted to announce the launch of “East Coast Cyder”, a sensational sparkling canned cyder made in collaboration with Aspall of Suffolk.

Continuing its commitment to creating authentic, exceptional drinks in association with the world’s finest producers, Hobo Beer & Co (HBC) has teamed-up with Aspall, the illustrious family-owned cidermaker who first planted apple orchards in the fruitful farmlands of East Anglia back in the 1720s.

“East Coast Cyder” (5.1% ABV) is made using only culinary apples such as Gala, Braeburn, Cox, Russet and Bramley, all carefully blended to give exceptional drinkability. Clean in character, with an aroma of fresh apples and a delicate floral note, it is deftly balanced, medium in body and sweetness with a fruity acidity and a bracing, flint-dry finish.

Henry Chevalier-Guild, the eight generation of his family to make Aspall cider (or cyder as it is referred to), said: “Stylistically, this is a classic East Coast cider. It’s lighter, racier, and more drinkable than some of the, albeit fine, heavily bittersweet ciders of the west.

“It’s perfect on its own or as a match for a variety of foods such as spicy Oriental cuisine, shellfish, Moroccan dishes, charcuterie and mild cheeses.”

Distributed via both Cask Liquid Marketing and Aspall, “East Coast Cyder” is available exclusively in a 33cl aluminium can at a time when sales of canned craft beer are soaring. When HBC released Hobo Craft Czech Lager in 2012 it was the only exclusively canned craft beer on the market and, since then, a whole host of craft brewers have followed suit.

Having been instrumental in changing consumer perceptions of canned craft beer for the better, HBC has invested heavily in research and development to ensure that the can is also the perfect package for its “East Coast Cyder”.

The case for canned cider is a compelling one. Cans don’t shatter, they’re lighter than bottles and take up less space, they’re more environmentally friendly, easier to transport, quicker to cool down – and they’re handsome looking fellows too.

“East Coast Cyder” is the second release from Hobo Beer & Co following “Hobo Craft Czech Lager” launched in 2012. Brewed in the birthplace of golden lager in the heart of the highly-revered Saaz hop growing region, it is lagered for two months and traditionally fermented in open squares.

Just like it’s Czech stablemate, “East Coast Cyder” proudly celebrates the Hobo code in the shape of the emblem adorning its minimalist black can. Meaning “Dangerous Drinking Water”, it is one of hundreds of secret symbols used as a surreptitious means of communication by Hobos who rode the rails, principally during the Great Depression in 1930s America.

The 33cl can is also decorated with several Hobo expressions including “Scrape The Mug: “To shave”; “Bindle Stick”: A hand carved walking stick used by hobos to carry a bindle; and “Tin Roof”: A free drink as it’s “on the house.”

Hobo East Coast Cyder is available to all those right-drinking establishments that would like it. Email herb@caskliquidmarketing.com for more details.